{"id":111,"date":"2022-09-12T21:19:13","date_gmt":"2022-09-12T21:19:13","guid":{"rendered":"https:\/\/musicfromeastafrica.com\/promo\/?page_id=111"},"modified":"2025-08-19T08:16:42","modified_gmt":"2025-08-19T08:16:42","slug":"about","status":"publish","type":"page","link":"https:\/\/musicfromeastafrica.com\/promo\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Label Launch Aftermovie - Lamu, April 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P5NFb08eqXk?start=25&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Verdana, sans-serif;\">Founded in 2021, the project serves as an inclusive platform for artists of the various East African musical traditions to showcase their styles and be introduced to a wider audience, bringing music from this underrepresented geocultural sphere closer to listeners from all over the world. For that, the team visits musicians of traditional backgrounds and captures their performances in sound and image.<\/span><span style=\"font-family: Verdana, sans-serif;\">There are three main objectives at heart of Music From East Africa.<\/span><\/p>\n<p><span style=\"font-family: Verdana, sans-serif;\">Firstly, in a rapidly changing society, recording the richness of its traditional music contributes to the conservation of otherwise non-material cultural heritage.<\/span><\/p>\n<p><span style=\"font-family: Verdana, sans-serif;\">Secondly, by putting artists on the map and promoting them, Music From East Africa aims to create knock-on effects for musicians so that they can make a livelihood of their craft by releasing music and playing live shows via the platform.<\/span><\/p>\n<p><span style=\"font-family: Verdana, sans-serif;\">Thirdly, the mutual encounter of musicians from different styles, both traditional and modern, gives access to an uncharted terrain of fusions and remixes, bursting with exciting new sounds and possibilities.<\/span><\/p>\n<p><span style=\"font-family: Verdana, sans-serif;\">Having started off along the coast of Kenya, Music From East Africa will travel further into all directions of the subcontinent and continue to create inspiring bonds between extraordinary musicians and audiences.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Music from East Africa &#8211; Recording Tour 2021 &amp; 2022<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-325 \" src=\"https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10-1024x483.jpg\" alt=\"\" width=\"721\" height=\"340\" srcset=\"https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10-1024x483.jpg 1024w, https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10-300x141.jpg 300w, https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10-768x362.jpg 768w, https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10-1536x724.jpg 1536w, https:\/\/musicfromeastafrica.com\/promo\/wp-content\/uploads\/2023\/04\/C1_P14_Map10.jpg 1748w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Music from East Africa (Recording Tour_Promo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u8lAmB9RM8Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Founded in 2021, the project serves as an inclusive platform for artists of the various East African musical traditions to showcase their styles and be introduced to a wider audience, bringing music from this underrepresented geocultural sphere closer to listeners from all over the world. For that, the team visits musicians of traditional backgrounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":122,"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/pages\/111\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/pages\/111\/revisions\/509"}],"wp:attachment":[{"href":"https:\/\/musicfromeastafrica.com\/promo\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}